collegenilnews
Matt Rhule did not want to call out anyone by name. But the Nebraskafootball coach has seen a notable uptick in the Huskers’ NIL collective since new athletic director Troy Dannen has taken over. The former Tulane and Washington athletic director joined the Huskers this past spring. Since then, he’s evaluated the state of the program and where Nebraska’s NIL operation stands. Former Nebraska athletic director Trev Alberts was previously hesitant to go all-in on the primary NIL collective, 1890 Nebraska. “Since Troy’s been here, he’s been insightful in creating new ways and unifying the collect...
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Now that we’ve all digested 100-plus pages of the long-form House v. NCAA settlement – filed Friday in federal court – it’s clear all is settled in college sports, right? Yeah, right – not even close. Just a cursory gaze at the not-so-distant horizon reveals the potential for athlete opt-outs from the agreement, the next chapter in the continuous battle between the NCAA and donor-driven collectives and the potential for, yes, more lawsuits. That’s not even considering the sizable question surrounding U.S. District Court Judge Claudia Wilken certifying the settlement early next year. The settle...
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The House settlement was filed in court last Friday. Within it were several references to NIL and agreements to regulate NIL in the future. That’s something that analyst Paul Finebaum has concerns about moving forward. As he explained on McElroy and Cubelic in the Morning, Finebaum has questions about who will actually enforce those new NIL regulations because he doesn’t have faith in the NCAA to do so. “Remember, a lot of these details had to be included to get this thing across the goal line,” Paul Finebaum said. “My ultimate question, though, is regardless of what is in there, who is going ...
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As NIL collectives identify new revenue streams, Louisville is launching an athlete-driven media network. Through a new partnership with The College Sports Company and NOCAP Sports, the Cardinal-driven collective 502 Circle is launching Floyd Street Media. The network will drive dollars to athletes and create revenue without relying on booster donations. College Sports Company will produce content for the school, handling media operations and talent. NOCAP will bring its sales infrastructure and experience with sports sponsorships and NIL to help bring in new revenue for Louisville athletes. A...
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Shedeur Sanders has built out his SS2LEGENDARY merchandise brand over his collegiate career. The Colorado quarterback has more than 2.5 million social media followers. Viewed as a name to watch for the 2025 NFL draft, he’s found plenty of NIL success partnering with brands like Google and Urban Outfitters. Now the youngest son of Deion Sanders is branching out, partnering with Overtime to launch his own podcast. Titled “2 Legendary,” a riff off his brand name, the first episode drops Tuesday. Represented by SMAC Entertainment and Constance Schwartz-Morini, Sanders is making sure his brand stre...
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Friday’s long-form House v. NCAA settlement filing is expected to bring a new wave of lawsuits. While the agreement will bring revenue sharing into college sports and pay $2.8 billion in back damages to athletes over the next 10 years, much of the weekend for stakeholders was spent digesting what it means for future athletes. The settlement does not ban collectives but handcuffs them unlike ever before. Since a preliminary injunction was handed down against the NCAA in February, collectives have operated with ease. The NCAA even announced it was halting all investigations into the third-party ...
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INDIANAPOLIS – Emeka Egbuka returned to Ohio State for a final season seeking redemption. The wide receiver played in 10 games in 2023, dealing with a left ankle sprain in the second half of the season. As a sophomore the year before, he became only the ninth 1,000-yard wideout in Ohio State football history. If he entered the NFL draft this spring, he could have been picked in the first three rounds. But he wants to leave Columbus on his own terms, not after losing to Michigan three consecutive seasons and failing to win a national title. Those are the expectations this year. “It just so happ...
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LSU incoming freshman softball player Alix Franklin is using her NIL to spread the power of positivity. Franklin – a recent St. Amant (Louisiana) High School grad who led her team to three straight softball state championships – signed an NIL deal to become a brand ambassador with I Am Second. The Dallas-based nonprofit organization provides resources for people to “take the next step to embrace a new identity of putting God and others first.” “I’ve always dreamed of playing college softball so that I could tell people about Jesus,” Franklin said in a social media post announcing the partnersh...
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Thanks to his longstanding NIL partnership with Long McArthur Luxury, Kansas State quarterback Avery Johnson is riding through the Little Apple in style. Long McArthur Luxury – which initially announced its partnership with Johnson ahead of the 2023 football season –shared photos on Friday of the signal-caller’s new ride. “When one of our athlete partners requested a custom, one-of-a-kind lavender Corvette, we made it happen,” the dealership shared on social media. “Avery Johnson will be riding around in style this season. Who’s ready for the season to start?” Johnson is one of the most popula...
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The House v. NCAA settlement filed Friday night in the Northern District of California took aim at athletes profiting from third-party, donor-driven NIL collectives. For months, collectives have been viewed as imperative to circumvent the coming revenue-sharing cap. Not having to follow Title IX rules and being able to offer a competitive advantage, collectives are expected to be important in the next model just like they have the last three years. The words “true NIL” and “fair market value” have been tossed around since the NCAA and Power Five conferences signed off on the settlement’s term ...
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