Don’t Tweet “Thoughts & Prayers” …And More Crisis Communication Truths To Remember When Disaster Strikes
Every company is at risk for a public relations disaster. Robert L. Dilenschneider – who helped Johnson & Johnson manage the Extra-Strength Tylenol crisis – lays out six dos & don’ts to help you handle the situation in a way that spares your reputation… and maybe even strengthens it. New York, NY (August 2023) – Every leader hopes they never have to face a public relations crisis. That’s unrealistic, says Robert L. Dilenschneider. Any company that puts itself out there – no matter how cautious and how diligent its people are – can and likely will experience a mishap. Sometimes those mishaps ar...