TikTok launches online marketplace
TikTok has launched an online marketplace where users can buy products directly on the app. The video-sharing platform - famous for lipsync videos and viral dance routines - rocketed in popularity during the COVID-19 pandemic and will air its first live shopping and entertainment event on Wednesday (08.12.2021). General manager Rich Watermouth said: "We think it's a really significant moment. E-commerce is a big opportunity for TikTok and it's something we're investing in significantly. People who have a shared interest or a shared love for a creator or a product area, these communities come t...