Brad Keselowski pulls back the curtain on new NASCAR charter agreement

Peter Casey-USA TODAY Sports

Brad Keselowski is shedding some light into how NASCAR’s latest charter agreement will benefit teams moving forward.

Speaking with Bob Pockrass of FOX Sports, Keselowski explained how funding in 2024 differentiates from the way teams were funded a couple of decades ago. With the changes in team sponsorship, money has had to be stretched further by each team in NASCAR, and Keselowski is looking for the gap to close.

“If I go back in time 20 years ago, the dynamic was, as far as funding a team, 90 percent sponsorship-based, 10 percent outside revenues, which might be race purse or outside revenues,” Keselowski told Pockrass. “And if you take a snapshot of where we are today, maybe it’s closer to 75 sponsorship, and 25 percent purse or outside revenue so to speak. It appears the new charter agreement is going to get that somewhere closer to 65-35, which is a shift that can’t be understated.

“But the reality of that is it still doesn’t fully flip the script so to speak. It’s just a step in the right direction.”

Even if it’s only a ten percent change in Kesleowski’s eyes, that could go a long way towards improving the product on-track. It’s still not perfect, or what it used to be, but it’s something Keselowski and the rest of NASCAR’s team owners can work with.

Alas, the change could pay dividends for RFK Racing and Brad Keselowski, as the team continues their rise in the Cup Series. It’ll be up to Keselowski and his peers to make it worth their while, but it seems like a golden opportunity has arisen.

Brad Keselowski evaluates Chris Buescher’s chance of winning a race, making the playoffs

This season is the opposite of what the last two have been for Brad Keselowski, Chris Buescher, and RFK Racing. It is now the NASCAR champion and team co-owner who has a win on the year, while Buescher is still searching.

In 2022, Chris Buescher won the Southern 500, even though he missed out on the playoffs. Then last season, he won back-to-back races at Michigan and Richmond and then went on to win Daytona for three wins in five weeks, propelling him to the playoffs.

This year, Brad Keselowski has the upper hand with a win at Darlington. Meanwhile, Buescher has come close to winning this season, in fact, as close as anyone in NASCAR history has ever been without taking the actual trophy.

In an interview with Bob Pockrass of FOX Sports, Keselowski talked about Kansas, Buescher’s playoff chances, and more.

“I think it shows you how fickle a sport this is,” Keselowski explained. “Chris has had some really great races. He’s on a good stretch right now of competitive runs. Maybe Gateway didn’t quite go the way he wanted it to, but if you look at Sonoma, if you look at New Hampshire, even looking back at Charlotte where he ran really well, and at Kansas where he got as close to winning as you physically can [without winning]. And Darlington, you know.

“He’s on a stretch of races where he could win any week, he’s doing all the right things, but hasn’t caught any breaks. When he does, look out.”

RFK Racing has been able to hit on things over the last few years. They have come a long way. Now they just have to get both of their cars in Victory Lane in the same season.

On3’s Jonathan Howard contributed to this article.

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