The SEC is preparing to take off for their upcoming athletic year in ’24-’25. Now, Southwest Airlines will exclusively be helping them to do that.
Per a press release on Thursday, Southwest is now the official airline of the Southeastern Conference. The deal with the league and its television network started at the beginning of July and will include several sports at its member schools.
“Southwest Airlines Co. (NYSE: LUV) today announces a new, multi-year sponsorship agreement with the Southeastern Conference (SEC) and SEC Network to be the ‘Official Airline of the SEC'” the release read. “The deal—officially launched on July 1—will primarily highlight the athletic contributions to SEC football, men’s and women’s basketball, baseball, softball, gymnastics, and women’s soccer.
This report will be updated further
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